Last updated: 13 September 2026
Edna Lovita respects your privacy and is committed to protecting the personal information you share with us.
This Privacy Policy explains what information we may collect, why we collect it, how we use it, when we may share it, and the choices available to you.
This policy is intended to be read together with our website terms, Returns & Refunds Policy, Shipping & Delivery Policy and Product Information & Wear-Test Disclaimer.
1. Who we are
Edna Lovita is an online fashion and jewellery business operating in South Africa.
For purposes of applicable data-protection legislation, Edna Lovita acts as the responsible party in relation to personal information collected through our website, orders and customer communications.
2. Information we may collect
Depending on how you interact with us, we may collect information such as:
- your name and surname;
- email address;
- telephone or WhatsApp number;
- delivery address;
- selected PAXI collection point;
- order details;
- products purchased;
- payment or transaction-related information;
- correspondence and customer-service communications;
- information you voluntarily provide when contacting us; and
- information necessary to process returns, refunds or delivery queries.
We only seek information that is reasonably necessary for the relevant purpose.
3. How we collect information
We may collect personal information when you:
- place an order;
- complete a form on our website;
- contact us by email;
- contact us through WhatsApp;
- communicate with us through social media;
- request assistance with an order;
- subscribe to marketing communications;
- participate in a promotion or campaign; or
- otherwise voluntarily provide information to us.
4. Why we use your information
We may use your information to:
- process and fulfil orders;
- arrange delivery;
- communicate with you about your purchase;
- provide customer support;
- respond to enquiries;
- process returns, refunds or complaints;
- maintain business and transaction records;
- improve our products, services and customer experience;
- communicate important service-related information;
- administer promotions or competitions;
- send marketing communications where legally permitted; and
- comply with applicable legal or regulatory obligations.
5. Payments
Payment information may be processed through our payment service providers.
Edna Lovita does not need to store your full banking or card credentials in order to process your order.
Payment providers may process information in accordance with their own privacy policies and security requirements.
6. Delivery providers and service providers
To fulfill your order, we may need to provide relevant information to trusted third-party service providers.
For example, delivery providers may require your name, mobile number and delivery or collection information in order to deliver your parcel.
We may also use service providers that assist with website hosting, payment processing, communication, administration or other business functions.
We aim to provide only the information reasonably necessary for the relevant service.
7. WhatsApp and email communication
If you contact Edna Lovita through WhatsApp or email, we may retain the relevant communication so that we can respond to your enquiry, provide customer support and maintain appropriate business records.
Please remember that WhatsApp, email and other third-party communication platforms have their own privacy policies and terms.
8. Marketing communications
We may send promotional communications about Edna Lovita products, collections, offers or events where we are legally permitted to do so.
Where consent is required, we will seek the appropriate consent.
If you are an existing customer, applicable law may allow us to communicate with you about our own similar products or services where the relevant requirements are met.
You may object to direct marketing or request that marketing communications stop.
Every applicable marketing communication should provide a reasonable way to request that further marketing communications cease.
9. Social media and customer content
If you voluntarily send us photographs, reviews, testimonials or other content for possible use by Edna Lovita, we will only use that content for the purpose for which permission has been given, where permission is required.
We will not assume that because content has been sent to us privately that we automatically have permission to publish it.
10. Protecting your information
We take reasonable measures to protect personal information against loss, misuse, unauthorised access, disclosure or alteration.
However, no online system or method of electronic transmission can be guaranteed to be completely secure.
11. How long we keep information
We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, to maintain appropriate business records, to comply with legal obligations, or where another lawful basis for retention applies.
When information is no longer required, it may be securely deleted, destroyed or de-identified where appropriate.
12. Your rights
Subject to applicable law, you may have the right to:
- request access to personal information we hold about you;
- request correction or updating of inaccurate information;
- object to certain processing;
- object to direct marketing;
- request deletion where applicable; and
- lodge a complaint regarding the handling of your personal information.
Requests may be submitted using the contact details provided on our website.
13. Children's information
Our website and products are not intentionally directed at children for the purpose of collecting personal information.
We do not knowingly collect personal information from children for marketing purposes without appropriate lawful grounds or consent where required.
14. Cookies and website information
Our website or third-party services used on our website may use cookies or similar technologies to provide functionality, improve website performance or understand how visitors interact with the website.
The availability and use of cookies may depend on the website platform and third-party services integrated with the website.
15. Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, website, services or applicable legal requirements.
The latest version will be published on our website with the applicable update date.
16. Contact us
If you have a privacy question, wish to exercise a privacy right, or have a concern about how your personal information is handled, please contact Edna Lovita using the contact details provided on our website.
We will consider and respond to your request in accordance with applicable law.